Welcome! I’m Nikki Butler.
Creative Builder. Brand Guide. Trusted Resource.
Hello! I’m so glad you are here…
I’m a Minnesota-based Squarespace designer and brand strategist with 21 years of marketing experience. I blend creativity and strategy to help businesses establish their presence, drive traffic, and foster growth. Whether you're building from the ground up or refining an existing brand, I provide the tools and guidance to help you succeed.
My Background
With two decades of experience spanning national mega-brands to small start-ups, I’ve worked across web design, brand strategy, marketing, leadership, and business development.
I started my entrepreneurial journey in 2017, launching multiple small businesses, including an art brand. I know firsthand the challenges of wearing all the hats, and I bring that insight into every project. My goal? To be the resource I wish I had when I started.
How I Help
✔ Custom Squarespace Website Design – Tailored to reflect your brand and business goals.
✔ Premium Squarespace Templates – Beautiful, strategic designs for an easy launch.
✔ Business Tips & Resources – Practical insights to help you grow.
✔ Website & Brand Health Reviews – A deep dive into your brand’s strengths and areas for improvement.
✔ Squarespace Support – Hourly sessions to help you with your Squarespace to-do list.
My Approach
Guidance for Your Business Journey
I’ve helped hundreds of business owners navigate the complexities of marketing, branding, and web design. I take a strategic, holistic approach—diving deep into your brand, audience, and business needs to illuminate the best path forward.
Seamless Brand Integration
Your brand should feel cohesive across all platforms. I take a big-picture approach to ensure your website, marketing, and messaging work together effortlessly.
Simplifying the Process
Brand building, marketing, and web design can feel overwhelming. My goal is to make it clear, streamlined, and stress-free with user-friendly systems, automation, and hands-on training.
Storytelling That Connects
I believe that great brands tell great stories. My design and strategy work is built around showcasing the heart of your brand—so you can authentically connect with your audience and make a lasting impact.
Memory Maker
I’ve always been drawn to experiences that create lasting memories—whether it’s traveling to new places, exploring hidden gems, or curating the perfect itinerary for friends and family. I believe great businesses do more than offer a product or service; they craft moments that people cherish. That’s why I’m passionate about helping short-term rental owners, restaurants, and community businesses build a strong online presence—so they can connect with more people and create unforgettable experiences.
What I Value the Most
A Brand Guide for Your Journey
I’m endlessly curious, resourceful, and passionate about helping businesses grow. I’ll help you find the right path—showing you routes I’ve taken and exploring new ones that excite you.
