About Nikki Butler – Squarespace Website Designer & Brand Strategist
Squarespace Website Designer. Brand Strategist. Trusted Partner for Growing Businesses.
I’m Nikki Butler, a Minnesota-based Squarespace website designer and brand strategist with over 20 years of marketing experience. I specialize in helping vacation rentals, restaurants, and local businesses build websites that don’t just look beautiful — they work.
Your website is your online home base. Every marketing effort, every social post, and every booking or sale should lead there. Whether you’re starting from scratch or refreshing an existing site, I provide the clarity, guidance, and growth-focused design that helps your business succeed online.
My Approach
I believe every website should be more than a digital presence — it should be a strategic tool that supports your business goals. My approach combines creativity, strategy, and years of marketing experience to create websites that:
Reflect the unique story of your business
Engage your audience and guide them toward action
Serve as a strong foundation for all your marketing efforts
I work closely with clients to understand their vision, challenges, and goals, so every decision — from layout to messaging — is intentional and results-driven. My goal is to make your website a space that feels clear, functional, and truly yours, without overwhelming you with technical details.
Why Work With Me
Over the years, I’ve collaborated with a variety of clients, from local restaurants to vacation rentals, and I bring the same thoughtful, strategic approach to every project. When you work with me, you gain a partner who:
Understands how marketing strategy and design work together
Listens carefully and translates your goals into a website that works
Provides guidance every step of the way, so you feel confident and supported
Memory Maker
I’ve always been drawn to experiences that create lasting memories, whether it’s traveling to new places, exploring hidden gems, or curating the perfect itinerary for friends and family. I believe great businesses do more than offer a product or service; they craft moments that people cherish.
That’s why I’m passionate about helping short-term rental owners, restaurants, and local businesses build a strong online presence, so they can connect with more people and create unforgettable experiences.
What I Value Most
A Brand Guide for Your Journey
I’m endlessly curious, resourceful, and passionate about helping businesses grow. I’ll help you find the right path, showing you routes I’ve taken and exploring new ones that excite you.
Next Steps
Whether you’re just starting out, refreshing your current website, or looking for guidance to grow your business online, I’m here to help. Reach out with any questions or to schedule a consultation, together we can find the path that’s right for you.