Squarespace Website Design & Strategy for Short-Term Rentals, Restaurants, and Local Businesses.
Your Path Forward, Guided With Clarity and Confidence
Bringing Strategy & Design Together for a Powerful Online Presence
With 22 years of marketing experience, I combine strategy and design to create websites and digital experiences that attract, engage, and convert your ideal customers. From full custom sites to templates and ongoing support, I provide the clarity and guidance your business needs to grow online.
How I Help You Succeed.
Whether you need a full custom Squarespace website, expert strategy and marketing guidance, or a hospitality-focused template, I offer tailored solutions to help vacation rentals, restaurants, and local businesses thrive online.
Custom Websites
Fully customized Squarespace websites designed to reflect your business and meet your goals. Built to attract and convert your ideal customers.
Squarespace Website Support
Keep your website running smoothly with updates, fixes, audits, and ongoing maintenance. Focus on your business while I handle the tech.
Website Templates
Professionally designed Squarespace templates for vacation rentals, restaurants, and local businesses. Easy to customize and ready to launch
Squarespace Customization Course
Learn how to confidently manage and customize your website, launch it successfully, and make it the hub of all your marketing efforts.
Strategy & Consulting
Expert guidance on branding, marketing, and website strategy. I help you create a plan for long-term success online.
Not Sure Where to Start?
Letās figure it out together. Iāll help you identify what your business needs most ā whether thatās a new website, a refresh, or a strategy session to bring clarity and focus.
You Are a Memory Maker
Your business creates experiences that bring people together. Whether youāre welcoming travelers, serving great food, or enriching your community, the moments you craft inspire me and guide how I design your online presence.
Hi, Iām Nikki Butler.
Iām passionate about helping businesses stand out online with websites that are both beautiful and strategic. With a deep understanding of website design, strategy, and marketing, I help businesses create websites that do more than just look goodāthey drive real results.
Portfolio: View My Work
See a selection of custom Squarespace websites, templates, and strategy projects Iāve created for vacation rentals, restaurants, and local businesses.
Kind Words from Clients
āThe work Nikki did to build a new website for my client was truly amazing! It completely changed how my client does business in the best of ways! The website is beautiful and so easy for users to use and for us to manage. Nikki's expertise in Squarespace and marketing is so apparent in the work that she does. She is amazing to work with and creates a beautiful product!ā
ā Brenda B.
āLit Path delivered and exceeded my expectations for the design and support. Nikki is a great partner to launch your brand and business with!ā
ā Sean O.
Recent Blog Posts
Stories and tips on website design, brand building, and marketing for small businesses, vacation rentals, and restaurants.
Get in Touch With Me
Iām here to help! Whether you have questions about my templates, need assistance with your website, or want to discuss a custom project, Iād love to hear from you.
