Your Path Forward
Squarespace Website Design & Strategy for Short-Term Rentals, Restaurants, and Local Businesses.
Clarity
Guidance
Growth
Bringing Strategy & Design Together for a Powerful Online Presence
With 20 years of marketing experience, I do more than just build websites—I create strategic, high-converting digital experiences tailored to your industry. Whether you need a custom Squarespace website, expert brand and marketing guidance, or a hospitality-focused website template, I provide the tools and expertise to help your business grow.
How I can Help You Succeed
From full website builds to ongoing support, I offer tailored solutions to help short-term rentals, restaurants, and local businesses thrive online.
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![Chapel Hill Resort website project images]()
Custom Website Design
A fully customized Squarespace website designed to fit your brand and business goals. I create beautiful, strategic websites that not only look great but also attract and convert your ideal customers.
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![Vacation rental website project images]()
Squarespace Templates
Professionally designed Squarespace templates built for hospitality and local businesses. Get a stylish, user-friendly website at a lower cost, with easy customization to fit your unique brand.
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Squarespace Website Support
Keep your site running smoothly with expert updates, audits, fixes, and ongoing maintenance. Whether you need small changes or ongoing care, I’ll ensure your website stays polished, functional, and up to date.
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Strategy & Consulting
Get expert guidance on branding, marketing, and website strategy to grow your business. Whether you're launching, rebranding, or refining your online presence, I’ll help you create a plan for long-term success.
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Squarespace Customization Course
If you have purchased a custom website or Squarespace template, this course is for you! You will learn everything you need to know about Squarespace, how to operate the backend of your site, how to customize the template to make it your own, how to launch, and tips on marketing your new site.
You Are a Memory Maker
Your business is built on connection, experience, and service—creating moments that bring people together. Whether you're welcoming travelers, serving great food, or enriching your community, you craft experiences that leave a lasting impact. These values inspire me, too.
Short-Term Rentals
Your short-term rental deserves a website that works as hard as you do. I design high-converting, visually stunning Squarespace websites that showcase your property, streamline direct bookings, and improve your online visibility. Whether you're a vacation rental owner, an Airbnb host, or a boutique property manager, I create websites that help you stand out in a competitive market—so you can attract more guests and increase revenue without relying solely on third-party platforms.
Restaurants
Your restaurant’s website should do more than just look good—it should bring in customers. I specialize in crafting custom Squarespace websites that highlight your menu, simplify reservations, and enhance your online presence. With mobile-friendly design, SEO optimization, and seamless integrations, I help restaurant owners create a digital space that drives foot traffic, increases online orders, and keeps diners coming back for more.
Local Businesses
Local businesses are the heart of every community, and your online presence should reflect the value you bring. I design user-friendly, professional Squarespace websites that help community-based businesses connect with customers, share their stories, and grow their brands. Whether you run a boutique shop, a service-based business, or a nonprofit, I’ll create a website that makes an impact and helps you thrive both online and offline.
Hi, I’m Nikki Butler.
I’m passionate about helping businesses stand out online with websites that are both beautiful and strategic. With a deep understanding of website design, strategy, and marketing, I help businesses create websites that do more than just look good—they drive real results. I specialize in custom Squarespace websites, template design, brand strategy, and marketing, working with short-term rental owners, restaurants, and community businesses to build an online presence that attracts and converts.
Portfolio: View My Work
Reviews from Website Design Clients
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She Nailed It!
“Nikki did an amazing job on my husband’s auto body website.
I was impressed with every click of the page! She nailed it!
We are both very very pleased and highly recommend!”
-Tina Fisher
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Hire Her Today!
“Nikki (at Lit Path Co) created the most beautiful website for me, that truly matches my brand and I have had so many wonderful compliments about it. She went above and beyond to make sure everything was set up properly and I had all of what I wanted on my website. She is super knowledgeable and skilled at what she does and I highly recommend working with her if you are looking for an exceptional web designer. She is truly amazing at what she does. Hire her today!”
-Jill Goux
Recent Blog Posts
Stories, helpful tips, and resources on website design, brand building, and marketing
Visit the Lit Path Co. Marketplace
Explore templates, downloads, and additional services designed to elevate your online presence.
Get in Touch with Me
I’m here to help! Whether you have questions about my templates, need assistance with your website, or want to discuss a custom project, I’d love to hear from you.
nikki@litpathco.com
