Lit Path Co. Blog
Here, you will find tips and resources for Squarespace and website design, marketing, brand-building, and more.
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I’m Nikki. Thanks for visiting my blog. I hope you find it helpful!
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Why Auditing Your Website and Brand is Essential for Business Growth
A website and brand audit is a deep dive into how your business is presented online. It evaluates design, messaging, functionality, user experience, and overall performance to ensure that everything is aligned, professional, and optimized for success. Learn more about why brand health audits are helpful and how to conduct them.
5 Brand Health Review Methods to Keep You on Brand and Ready for Growth
Brand health reviews help assess what kind of online and in-person presence your brand has. They help give the brand a fresh view from a guest's perspective, uncover necessary changes, show clear areas of success, and will keep you up to date.