Lit Path Co. Blog

Here, you will find tips and resources for Squarespace and website design, marketing, brand-building, and more.

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I’m Nikki. Thanks for visiting my blog. I hope you find it helpful!

Why Auditing Your Website and Brand is Essential for Business Growth
Brand, Business, Websites Nikki Butler Brand, Business, Websites Nikki Butler

Why Auditing Your Website and Brand is Essential for Business Growth

A website and brand audit is a deep dive into how your business is presented online. It evaluates design, messaging, functionality, user experience, and overall performance to ensure that everything is aligned, professional, and optimized for success. Learn more about why brand health audits are helpful and how to conduct them.

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How Special Enhancements Can Improve Your Vacation Rental Guests' Experience
Vacation Rentals, Business Nikki Butler Vacation Rentals, Business Nikki Butler

How Special Enhancements Can Improve Your Vacation Rental Guests' Experience

It's the little things that make an experience memorable, and by providing exceptional service that exceeds guests' expectations, vacation rental owners can establish a loyal customer base and stand out in the competitive vacation rental market. By making a conscious effort to prioritize the needs of guests, a vacation rental can establish a reputation for excellence and ensure long-term success. Learn more and grab some fresh ideas on how to enhance the guest experience at your vacation rental property.

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A Collection of Ideas to Boost Your Vacation Rental or Resort Income
Vacation Rentals, Business Nikki Butler Vacation Rentals, Business Nikki Butler

A Collection of Ideas to Boost Your Vacation Rental or Resort Income

By offering these additional services and amenities, you can not only increase revenue but also provide a more memorable and enjoyable experience for your guests. No matter what revenue stream is chosen, it's important for vacation rentals and resorts to continually assess their offerings and adapt to changing market conditions to remain competitive and profitable.

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